Marketing campaign
GoPay #LanjutTanpaNunggu
A 360 Marketing campaign of GoPay & Google Play in collaboration with Pevita Pearce & Joe Taslim
GoPay Indonesia - 2020
Overview:
A splashy marketing blitz aimed to amp up GoPay’s sales and welcome more users during the pandemic chaos with our killer marketing move! #LanjutTanpaNunggu is our battle cry as our product swoops in as the hero for our users, delivering peak entertainment vibes during these crazy times.
Enter GOPAY 2120: The groundbreaking 3D CGI ad bonanza powered by Unreal Engine, setting Indonesia abuzz. Crafted by a dream team from Indonesia and Poland, featuring the dazzling duo - Indonesian superstars Pevita Pearce and Joe Taslim, this ad sparked a frenzy of love and shares. The campaign also flaunted stunning 3D visuals and our star ambassadors, weaving into a powerful 360 marketing extravaganza.
SOW:
Led the GTM Campaign, including developing the GTM plan, crafting and delivering the creative brief, supervising the creative execution, and managing the relationship with the IP holders, Gojek Creative Labs and external vendors. Created a co-marketing campaign partnership with the game and app publishers, and handled media planning and campaign orchestration in digital through organic social media, paid media ads, publications, influencer marketing, and gamification.
Impact:
- +50 Million impressions, social media buzz & virality.
- Based on Brand Lift Survey, The ad was on high average to drive considerations & favorability and way above benchmark to create purchase intention (Brand Lift Survey).
THE ANIMATION VIDEO OF
PEVITA & JOE TASLIM
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