MARKETING CAMPAIGN
“GOPAY DI GOOGLE PLAY” LAUNCH
“A viral campaign that hit 40M+ views in 2 days, making Pevita & GoPay #1 trending nationwide.”
GOPAY X GOOGLE PLAY
|
2019
Role: GTM & Campaign Lead
Overview
A big awareness campaign introducing GoPay as the first e-wallet payment method in Google Play Indonesia for gaming and app payments. Featuring Pevita Pearce — a prominent actress, model, and passionate gamer — the campaign combined mass media visibility with digital activation to reach both young and adult gamers.
SOW
- Led GTM strategy and campaign orchestration.
- Developed GTM plan and crafted creative brief.
- Supervised creative execution and managed vendors/IP holders.
- Built co-marketing partnerships with app & game publishers.
- Directed media planning across organic, paid, and influencer channels.