MARKETING CAMPAIGN
GOPAY PANDEMIC CAMPAIGN
“A 360 campaign with 50M+ impressions, driving peak engagement during the pandemic.”
GOPAY X GOOGLE PLAY
|
2020
Role: GTM & Campaign Lead
Overview
A splashy 360 campaign to boost GoPay adoption and keep users entertained during lockdown. Partnering with Google Play and featuring Pevita Pearce & Joe Taslim, the campaign combined 3D CGI storytelling, influencer marketing, and gamification to deliver unforgettable engagement.
SOW
- Led the GTM strategy and creative brief development.
- Supervised creative execution and vendor management.
- Built co-marketing partnerships with game & app publishers.
- Directed digital media planning, influencer marketing, and gamification initiatives.
Impact
- 50M+ impressions, with strong virality and buzz.
- Brand Lift Survey: significantly above benchmark in purchase intent.
- Won multiple Citra Pariwara Awards (Animation, Audio, Visual Effects).